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THESE ARE THE FACTS:
AT&T and
others found that:
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Nearly 70% of all callers are placed on hold
for an average of 45 to 60 seconds each
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With silence on hold, 60% of callers hang up
in less than a minute
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30% who hang up won't call back
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Radio on-hold may be carrying advertising
for your competition
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94% of advertising budgets are spent to
produce calling and yet only 6% is spent to handle the call
once it comes in
US West
Communications studies shows that MESSAGES ON HOLD:
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Reduce hang ups by 40%
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Keep your callers on line up to 2 minutes
longer
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Increase caller inquiries by 15%
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16% to 20% of callers made a purchase based
on the On-Hold message
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9 out of 10 callers preferred a message to
music and/or silence
Marketing
Magazine:
- 1 in 5
respondents made a purchase based on information they heard
while on hold
WHY BOB
AND ANNE ON HOLD
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PROFESSIONAL CALLER CARE |
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Bob
and Anne are marketing professionals who care about your callers
experience. They are professional trainers, communicators, and
marketers who, in dialogue, involve your caller in your message.
That's different than simply delivering a message. The difference
between speaking with and speaking to. |
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BobAnneOnHold.com
On-Hold Marketing is a Vision of Creative Core, a Marketing and Media Company near Chicago, a
provider of comprehensive Promotional and Marketing Services.
BobAnneOnHold.com specializing in unique and involving On-Hold marketing
messages that make waiting wonderful. Entertaining messages crafted to get your
callers connected to information about your company, services and products.
Questions? ASK Bob & Anne.
We answer them all.
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